Simplifying online advertising

Simplifying advertising strategies is the main goal of this workshop: who will you target, at what time and on which platform. Learning this skill will not only make your marketing easier, it will also optimise your advertising budget. You'll spend less and have better return on your investment. Whether you are a solo entrepreneur or running a small business, this workshop will empower you to take control of your advertising efforts and drive real results.
 
 
What you'll learn in the workshop online advertising
1. Why advertising
Understand the critical importance of advertising in today's digital landscape. Learn why you should invest in online advertising and the potential it holds for your business growth.
 
2. Google vs social media advertisement
Discover the differences between Google advertisements and social media advertisements. Learn when and why to use each platform to achieve your marketing goals.
 
3. Media deepdive
Gain insights into advertising in media and master the creation of a specific platform, wether it is Facebook, Instagram, Pinterest, Reddit, TikTok, LinkedIn,... Learn the ins and outs of how advertising marketing works and how to achieve successful strategy that converts.
 
4. Digital marketing ads
Explore digital marketing ads and gathering demographic insights through pixel marketing and tracking. Understand how to track and optimize your ads to ensure they reach the right audience.